Master Thesis Employer Branding

If you put resources into building and promoting a robust employer brand the aim is to enhance the attractiveness of the organisation to potential employees; improving recruitment and retention them and becoming an employer of choice. Organisations that build a strong, positive brand receive more applications from better quality candidates than those with poor brand …

Master Thesis Employer Branding master thesis employer branding Pernille A

More and more businesses are transforming to meet the demands of our digital-centric world. Siemens is among many leading the push toward digitalization and they have had to evolve their employer branding efforts to meet talent and culture expectations. This week we’re with Chris Knorn, Siemens’ Global Director of Employer Branding, to get an understanding of how …


Scriptie: Employer branding - Thesis - Stuvia

The words ‘Home’ and ‘Dare’ are two very important aspects of what makes Allianz an attractive prospective employer. The brand has been around for almost 120 years they are still striving to improve, innovate and change what the company is all about. This is a challenge any candidate would want to be a part of. …