Consumer Buyer Behaviour Essays

The impact of marketing strategies on consumer behavior is explained by Gort and Klepper (1982) as a process life cycle consisting of four stages:

Marketing strategy & its impact on consumer behavior (Source: Hawkins (2006); “Consumer Behavior”)

CAB (Cognitive, Affective, Behavioural): through persuasive communication drawn from social psychology and often applied to consumer behaviour — Rosenberg & Hoyland, Yale 1960.


who A Consumer's Buying Behaviour Essay ..

In order to increase the advertisements persuasiveness, advertisers use many types of extensions of behavioural sciences to marketing and buying behaviour.